“The sky’s the limit with what we’re going to be able to do with respect to AI and ML for the partner experience,” said Philip Larson, Snowflake senior director of worldwide partner programs, in the interview.įeier at Slalom said she is starting to see pockets of demand for Snowflake’s data sharing and data monetization services. Given the data-intensive nature of artificial intelligence and machine learning development, the new Data Partners track will play a role there as well. “Data sharing is probably one of the most dynamic pieces of the data cloud.”Īt this week’s Snowflake Summit virtual conference for customers, the company said it already has some 160 Data Partners, offering three or more listings on the data marketplace for more than 500 listings altogether. I think this is going to be a very dynamic portion of our business the differentiated capabilities that Snowflake brings to the table,” Kapase said. “There is a lot of pent-up demand and interest in this. Snowflake is now expanding its program to accommodate two new types of partners: Data Partners for companies that offer data sets and services through the Snowflake marketplace and Powered by Snowflake for Software-as-a-Service application vendors that build multi-tenant, customer-facing applications that work with Snowflake. (In March Snowflake tightened its alliance with data analytics company ThoughtSpot with a $20 million investment.) SPN also has a track for technology partners who build connections between their products and the Snowflake platform including data management tool providers Alation, Informatica and Matillion and business analytics software developers such as Tableau and Qlik. “We did a lot of demand-generation together, we did a lot of creative things together.” She said that unlike some startups Snowflake was very “partner-centric early-on” and provided Slalom with resources to develop pilot projects and proof-of-concept systems and sponsored Slalom marketing events. “It’s been a really phenomenal ride in terms of growth,” Feier said in an interview. Slalom has been working globally with Snowflake for several years, providing a range of data transformation and data migration services around the Snowflake platform, particularly for moving legacy data warehouse and data lake systems from on-premises to the cloud, said Hilary Feier, managing director of data and analytics at the Seattle-based solution provider.
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Global systems integrator Deloitte, for example, has assembled a $100 million Snowflake practice with professional services such as data transformation, according to Kapase. Leading partners include Accenture, Cognizant, Deloitte, Slalom, Analytics8 and Visual BI Solutions. The Snowflake Partner Network, launched in June 2020, today supports service partners who provide a range of system design and implementation, application and data migration, performance optimization, data preparation, and analytics services. “Snowflake has a different data ecosystem and partner ecosystem than most traditional hardware and software companies,” Kapase said. And the channel chief thinks Snowflake has the partner base to capture a big piece of that. While the addressable cloud data warehouse market is around $14 billion, Kapase said, the broader data cloud market is around $80 billion. Snowflake, which went public in a blockbuster IPO in September 2020, has broadened its target market beyond its initial focus on cloud data warehousing to cover a range of data-related services and tasks including data science and engineering, data exchange and sharing, data marketplaces, data migration and transformation, data analytics, and data-intensive applications. We have over 160 data providers, we have hundreds of services and technology partners as part of our program,” said Colleen Kapase (pictured), senior vice president of worldwide partner and alliances, in an interview with CRN. “We’ve seen momentum both in terms of the number of partners joining and the number of partner certifications. Snowflake also continues to increase channel program resources and infrastructure – an enhanced partner finder portal just went live this month – as the company’s channel operations keep pace with – and continue to fuel – Snowflake’s rapid growth. One year after launching its Snowflake Partner Network channel program, fast-growing data cloud company Snowflake is expanding the scope of its channel efforts to recruit SaaS application developers and data providers to the company’s partner ecosystem.
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